Roberto Cavalli at H&M

Roberto Cavalli at H&M

In the fall of 2007, H&M teamed up with Roberto Cavalli to bring versions of his most recognizable accessories, party and evening looks to the masses.

As lead merchandiser at the San Francisco Flagship store (one of only four locations in the US that hosted the line), I interpreted the company's vision in a way that fit our store's layout and local demographic. The line sold out in four hours.

Which, incidentally, meant a lot of merchandising triage as the stuff disappeared! But that's not nearly as glamorous to show.

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